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Designing Coofi, the COO

Coofi
The Coofi team
5 min read

Coofi needed to look like someone you would hand your business to for the afternoon.

A pose for every moment

Coofi has a small set of poses, and each one means something: waving for hello and goodbye, reading for documents, working when the team is busy, walking when he is bringing something over, celebrating only for a real first. Picking a pose by moment, not by looks, keeps him from becoming decoration.

The tie

His tie is the same blue as the approve key. It is the one colour in the product that means “waiting for you”, so it is the one colour he wears.

Design