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Why your AI team asks before it publishes

Coofi
The Coofi team
8 min read

There are two easy ways to build an AI team. Make it ask about everything, or let it do everything. Both fail, in opposite directions.

Approving everything does not work

If every draft, every bit of research and every small edit waits for you, you have not hired a team. You have hired a queue. Owners stop reading the requests after a few days and press approve on all of them, which is worse than not asking at all.

Fixing it afterwards is too late

The opposite is an AI that acts and tells you later. For a draft that is fine. For an email that has gone to your whole customer list, or a website that is now live with the wrong prices, “later” is too late. Some things cannot be undone.

Work that can be undone runs freely. Anything that goes out waits for a person.
The one rule

Where we drew the line

Coofi sorts work into two kinds. Reading, drafting, analysing and building your website in a preview are reversible and internal, so they run on their own and you get updates. Publishing, sending email, paying and anything legally binding are outward or irreversible, so they stop and wait.

In between sits the manager. Coofi reviews internal proposals first and can approve the small ones himself. He cannot approve anything that goes live, sends, touches money or binds you. That is a fixed rule in the code, not an instruction the AI could argue with.

Needs your OKGoes out when you approve
Dex
Publish the new homepage
Dex · Website · built 4 min ago

New hero, the booking form saves to your database, and prices match the April list.

Goes live at yourbusiness.com
What it looks like when something waits for you: what changes, who did it, and exactly where it goes.

Why blue

In the whole product, one colour means one thing: tie blue is waiting for you. The approve key, the “needs your OK” tag and the count in your sidebar. If you see blue, it is yours. If you do not, the team has it.

ApprovalsHow Coofi works