One change per run
Each goal run prepares a single change. If it is a website change, it is measured only after you publish it with the normal one-click publish. Nothing goes live by itself.
A test, not an opinion
Whether a change won, lost or did nothing comes from a significance test on real counts, such as your site’s built-in counters. The AI explains the result; it does not decide it.
When there is too little data
Small businesses often have small numbers. When there is not enough data to tell, the answer is “inconclusive”, not a guess. That is less exciting than a chart going up, and much more useful.
