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Why we picked tie blue

Coofi
The Coofi team
3 min read

Most products use their brand colour everywhere. We use ours for one thing only.

One colour, one meaning

Tie blue marks what is waiting for you: the approve key, the “needs your OK” tag and the count in your sidebar. Everything else stays in ink and paper.

The result is a product you can scan. If you see blue, it is yours. If you do not, the team has it.

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